I think you've hit the nail on the head. IMO, what the Red Bull Marketing team has been doing for years is what needs to be copied to grab people's attention (I'm referring to large stunts and crazy mountain biking acrobatics). That's what people find entertaining online. Road cycling just feels really boring & linear if you're looking at it from the outside in. F1 was in the same situation with the cars going around and around on the track, but then the production team started adding onboard POV cameras that showed not only put into perspective the speed of the car and the road, but also the driver and the quick turns of the steering wheel. Adding those new perspectives and live infographics showing stats + the live radio channels really brought the viewer into the broadcast and turned the race into a dramatic experience. F1 fans are stats crazy. Put live POV Gopro chesties on Mountain Bike or BMX racers and put sensors in their pedals or soles to display their watts on the broadcast. Production wise, that's the direction I would take.
World cup MTB has always been my favorite form of racing to watch. Even as an avid road cyclist myself, i still prefer it. There is so much action packed into ninety minutes of racing, and the riders are going all out from the gun. It has always eluded me why its not more popular. You make some fantastic points here. Great work.
I like this! I think a big part of the whole Netflix and F1 thing that people forget is that DTS was just one part of a bigger media puzzle that was already in play. It was the final (very public) piece to one of (if not) the best marketing strategies in recent sporting history.
F1 also has a very closed narrative that's quite simple to tell. There are the same twenty drivers and ten teams racing each weekend. They're all working towards the World Championship. LTGP kinda has this, but how do you explain it if some random person comes in to win Unbound?
Highly recommend this book: The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport
Thanks, Joe! Will definitely be getting that book, thanks for the recommendations. To be honest, I am shocked people haven't covered World Cup MTB. Definitely the most digestible discipline imo.
I think you've hit the nail on the head. IMO, what the Red Bull Marketing team has been doing for years is what needs to be copied to grab people's attention (I'm referring to large stunts and crazy mountain biking acrobatics). That's what people find entertaining online. Road cycling just feels really boring & linear if you're looking at it from the outside in. F1 was in the same situation with the cars going around and around on the track, but then the production team started adding onboard POV cameras that showed not only put into perspective the speed of the car and the road, but also the driver and the quick turns of the steering wheel. Adding those new perspectives and live infographics showing stats + the live radio channels really brought the viewer into the broadcast and turned the race into a dramatic experience. F1 fans are stats crazy. Put live POV Gopro chesties on Mountain Bike or BMX racers and put sensors in their pedals or soles to display their watts on the broadcast. Production wise, that's the direction I would take.
World cup MTB has always been my favorite form of racing to watch. Even as an avid road cyclist myself, i still prefer it. There is so much action packed into ninety minutes of racing, and the riders are going all out from the gun. It has always eluded me why its not more popular. You make some fantastic points here. Great work.
I like this! I think a big part of the whole Netflix and F1 thing that people forget is that DTS was just one part of a bigger media puzzle that was already in play. It was the final (very public) piece to one of (if not) the best marketing strategies in recent sporting history.
F1 also has a very closed narrative that's quite simple to tell. There are the same twenty drivers and ten teams racing each weekend. They're all working towards the World Championship. LTGP kinda has this, but how do you explain it if some random person comes in to win Unbound?
Highly recommend this book: The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport
Thanks, Joe! Will definitely be getting that book, thanks for the recommendations. To be honest, I am shocked people haven't covered World Cup MTB. Definitely the most digestible discipline imo.