Maurten is rising, Science in Sport is restructuring, and private money is fueling both sides of a collision course for premium endurance nutrition dominance.
Is it just me or is Maurten, SIS, and Never Second's branding and marketing nearly identical? Especially with the black packaging. On the other hand I love Carbs Fuel's white packaging, though I am biased because I am friends with the Carbs founders.
Not a scientific answer but 1) I only know Never Second from marketing I didn’t really understand its purpose of 2) SIS is quality, but they lose attention and credibility in their ‘30’ flavors and extras (I LOVE the neutral Beta fuel gels - and have never seen a solid brand story explaining me why it simply works) 3) from Maurten I see too much brand story and too little use by somewhat relatable riders, I’ve used it for 2 years, worked well, tasted not great, pricing was out of this world, and they should keep it like that because that’s a big part of why enough people lean in so hard.
Nice article thanks. Surely Precision needs to be spoke about in this company or their market cap not there yet?
Is it just me or is Maurten, SIS, and Never Second's branding and marketing nearly identical? Especially with the black packaging. On the other hand I love Carbs Fuel's white packaging, though I am biased because I am friends with the Carbs founders.
Not a scientific answer but 1) I only know Never Second from marketing I didn’t really understand its purpose of 2) SIS is quality, but they lose attention and credibility in their ‘30’ flavors and extras (I LOVE the neutral Beta fuel gels - and have never seen a solid brand story explaining me why it simply works) 3) from Maurten I see too much brand story and too little use by somewhat relatable riders, I’ve used it for 2 years, worked well, tasted not great, pricing was out of this world, and they should keep it like that because that’s a big part of why enough people lean in so hard.