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Ōura Is Going Public. Whoop Bought the Bike Race.
Two wearables companies, one category, and completely opposite bets on endurance sport
Sep 11
•
Kyle Dawes
4
1
Who Actually Funds Professional Cycling and What It Tells Us About the Sport's Future
A breakdown of the current sponsorship landscape across 55 pro cycling teams and a pitch for the brands that could modernize the sport and accelerate…
Sep 4
•
Kyle Dawes
3
1
August 2026
Gravel Worlds Showed Us What American Gravel Broadcasting Could Be
Vibes-based broadcasting, a majority female commentary team, development racing done well, and the brands quietly making it all possible
Aug 28
•
Kyle Dawes
9
3
Why Cycling Brands Should be Sponsoring Collegiate Cycling Programs
A breakdown of the opportunity, the economics, and a practical roadmap for brands ready to invest in the next generation of American cyclists
Aug 14
•
Kyle Dawes
9
1
One Year of Built on Bikes
Lessons learned, people who made it possible, and what comes next for a newsletter built on a love for cycling and a leap of faith
Aug 7
•
Kyle Dawes
8
2
2
July 2026
The Tour de France Femmes Is the Most Important Race in Cycling. Here Is Why.
What data from McKinsey, Bank of America, and Zwift reveals about women's cycling's potential to transform the sport in the United States
Jul 31
•
Kyle Dawes
6
5
A Social Media Playbook for American Cycling Events
A conversation with Leni Carrillo of Holy Spirit of Gravel on the social media strategies that help grassroots cycling events punch above their weight
Jul 24
•
Kyle Dawes
9
Nobody Owns Elevation in Endurance Sport. Everesting Is About to Change That.
From a secret February ride in 2014 to a global community of 21,000 finishers, inside the brand quietly building a new vertical in endurance sport
Jul 17
•
Kyle Dawes
8
USA Cycling Has an $18 Million Plan for LA 2028 and a Former Olympian is Helping Fund It
Mari Holden on why America's scrappy approach to funding the sport might be its biggest advantage
Jul 10
•
Kyle Dawes
6
The Tour de France Is Winning the Race. Now How Do You Grow the Audience?
A breakdown of what the world's biggest cycling event is getting right, what it is getting wrong, and what a better media strategy could look like for…
Jul 3
•
Kyle Dawes
5
June 2026
Enervit's American Playbook
From Pogačar to collegiate programs to your local bike shop, inside the Italian nutrition brand's methodical push into the US market
Jun 26
•
Kyle Dawes
3
2
What Would It Actually Take to Bring WorldTour Racing Back to the United States?
A case for why the United States should stop following Europe's playbook and start writing its own
Jun 19
•
Kyle Dawes
8
2
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